Your Google Shopping Quality Score The Google shopping ad quality score measures how well your Google ads perform. The score ranges from 1 to 10, with 10 being the highest possible score. Google uses it to diagnose how users experience your ad and its landing page. Three metrics go into the score. If your Google …
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Effective Law Firm PPC Strategy After spending so much time and money developing an exceptional website for your law firm, you understandably want the website to be as productive as possible for you. If your website is well-designed, it will naturally produce organic traffic for you. However, you should not rely exclusively on organic traffic …
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Ecommerce PPC Management Pay-per-click advertising is among the most effective forms of online advertising. If you manage an eCommerce storefront, it’s important that you use the right marketing techniques to grow your brand and increase conversion rates. One of the top platforms you can use when implementing PPC ads is Google. You’ll find that Google …
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Responsive Search Ads Google’s responsive search ads (RSAs) represent Google’s newest, biggest, and most adaptive search ad format to date. RSAs are now the largest ads on search engines and the default format for new Google ads. With up to 300 characters of total text, RS As are twice as long as expanded search ads. Traditional …
