Small Business Marketing Consultant Services

Trying to make sense of the complexities of digital marketing is hard, and turning those tactics into a strategy that meets your marketing goals is even more challenging without the right skills and experience. Since learning about modern marking strategies and keeping up with changes both take time, most businesses benefit more from working with a small business marketing consultant. These professionals understand the connections between marketing and sales, and they use data to create effective strategies that improve qualified leads.

When Do You Need a Professional Small Business Marketing Consultant?

When marketing goals remain unmet, trying to identify the reasons can be difficult and frustrating. Marketing consultants often help businesses in these situations:

Current plan does not cover all touch points or channels

Even the greatest of businesses will inevitably fail if no one hears about it or responds to its consumer outreach. This makes marketing, in general, and digital marketing, in particular, essential components of growth and success in the modern age. With competition in most markets tighter than ever, the ability to attract new customers and retain existing customers is paramount. If your current marketing plan is failing to cover all viable consumer touch points and outreach channels, your small business is failing to capitalize on all opportunities to gain a competitive advantage.

Brand presence performance is unsatisfactory

Whether you have yet to shape the right brand identity for your small business or you are failing to spread awareness of that brand with your target consumers, partnering with a small business consultant can optimize brand presence performance in many ways. From your company logo and slogan to all imagery and messaging associated with your company, branding elements must be consistent and strong. Furthermore, your brand image must be carefully curated and controlled to resonate with your target consumer and further progress toward your company goals. Digital marketing is an essential component of building brand awareness today. Through measures such as strategic content marketing and search engine optimization (SEO), you can further your brand presence online and in the hearts and minds of your existing and potential customers.

Few conversions in comparison with site visitors

While any number of advertising tactics can bring potential customers to your door, turning those people into paying customers is another story entirely. Fortunately, a quality small business marketing consultant can help generate sales and any other conversions that you choose to prioritize. This means optimizing your website to ensure smooth functionality, exceptional user experience (UX), and brand consistency. Website design should funnel users from informative pages to those that encourage and facilitate purchases. Blogs and other forms of content marketing, both on-site and off-site, have also proven extremely effective when it comes to boosting conversion rates.

Difficulty understanding campaign performance

Transparently measuring and accurately evaluating the relative success or failure of traditional marketing campaigns has long been quite challenging. But a dedicated consultant can examine the performance of your small business marketing campaign in great detail and communicate findings to you in a language that you can clearly understand. After setting clear and measurable goals that are right for your company, your consultant can track progress toward those goals by tracking conversion rates and other key performance indicators (KPIs). KPIs reports are generally accessible online in real time.

Falling behind competitors on SERPs

Search engine result pages (SERPs) are the lists that search engines return when users type phrases or questions into an online search engine query field. Because few people scroll down to second or third result pages, positions at or near the top of relevant SERPs are key to business success for companies of all types and sizes. This it the central goal of all SEO functions. If your small business is consistently ranking beneath your competitors when target consumers Google your goods or services, a consultant can design and manage an SEO campaign that addresses your poor ranking on consumer SERPs.

Poor communication between marketing stakeholders

From investors to employees to partners, the key stakeholders in your small business must remain connected through efficient and effective lines of communication. A dedicated marketing consultant can act as a hub for this communication network, facilitating collaboration on various marketing projects and streamlining both operational and decision-making processes. After all, it is vitally important that all company stakeholders are on the same page when it comes to your small business’ unique and specific marketing goals, needs, responsibilities, and expectations. To ensure that everyone is up to date on these matters and others, your small business consultant will likely recommend communicating through one or more appropriate centralized digital platforms.

Unsatisfactory ROI on inbound marketing

Inbound marketing is all about attracting new prospective customers to your business. But beyond generating a large number of consumer leads, businesses must ensure that those leads are likely to convert into paying customers. Quality lead generation is key to getting the highest return on investment (ROI) for your inbound marketing dollar. Renaissance Digital Marketing consultants can optimize customer lead generation by providing these among other proven inbound marketing services:

Difficulty using data to improve marketing strategy

All the quality marketing data and regular marketing reports in the world will amount to precious little if they fail to inspire and guide strategic marketing action. From market demographic information to existing company records, a good small business consultant can leverage all kinds of data to inform marketing decision-making and optimize marketing activities. In fact, every activity in the world of marketing should be based on precise and relevant company, competitor, consumer, and marketplace data.

When you need to see improvements on your marketing efforts and want to reach growth goals, a consultant can help. Consultants know how to determine factors that are holding companies back and how to fix them. They create customized, comprehensive strategies that fit branding and growth goals. These are the top benefits of working with a consultant:

Lower cost than hiring an in-house marketing expert

While large corporations generally have large in-house marketing teams, the average small business may struggle financially to keep even a single marketing expert on staff. By partnering with a quality small business consultant, you can save a considerable amount of money while ensuring that your marketing ROI remains exceptionally high. From crafting your brand image and marketing content to ensuring that you are reaching out through the right channels and platforms, a third-party consultant can do everything that an in-house marketing expert can do and, in many cases, even more.

Access to in-depth insights

The modern small business consultant is proficient in the use of many advanced technological tools that can aid in marketing research, data analysis, make predictions, recommend strategies, and track campaign performance. The in-depth insights that these tools provide have become indispensable in today’s marketing environment. Data-driven marketing bases your campaign on solid facts rather than gut feelings and guesswork, leading to better campaign performance and higher campaign ROI.

Flexible access to marketing expertise

Although modern marketing tools are certainly quite amazing, they are useless in the hands of someone who doesn’t know how to use them. By partnering with a dedicated small business consultant, you can draw upon the skill and knowledge of a highly specialized marketing expert while avoiding the considerable expense of keeping one of these experts on staff. A good small business consultant generally offers a range of customized services and can recommend a suite of those services that will meet the specific wants, needs, and demands of you and of your company. This flexible access to marketing expertise can help you grow your small business without straining its available finances.

How a Consultant Helps

A small business marketing consultant looks at every aspect of a business and provides end-to-end solutions. Strategies encompass all channels of marketing that are ideal for a specific business, and each aspect is optimized for the company’s market and audience. If your business is struggling to keep up with digital marketing trends and maintain an effective strategy, Renaissance Digital Marketing is here to help. Trying to guess what will work or using outdated strategies are common mistakes that hurt digital success for businesses. With a laser-focused strategy that meets your goals and is optimized for your market, you can strengthen your brand and see measurable results. Please contact us to learn more.