Digital PR

 
Women using a whiteboard to describe Digital PR to a group

Traditional PR, or Digital PR?

Business owners who have been around for a while tend to prioritize traditional methods of PR. This might be a result of familiarity with the existing infrastructure of traditional PR. However, the advantages of going with our digital PR agency might come as a surprise to those unfamiliar with the impact online PR can have on your bottom line.

Traditional forms of PR are the established methods that have been used to get messages out into the public domain. This includes print magazines, newspapers, television, radio and other media. It also includes events like trade shows and launch parties. These methods are still effective, so many business owners continue to use them on a regular basis.

Digital PR is part of the emerging online ecosystem. This includes blogs, articles, videos, podcasts, social media and reference links. It also can include things like directories and mentions without links. This is a powerful engine for sharing information across different platforms, and it’s a mistake to ignore the potential impact of digital PR on your business’s branding.

Close up of Digital PR text on a screen

The process of creating new and engaging content is well-understood by our team. We help you to generate fresh content that is highly relevant to your audience and optimized for search engines. This means that we research your competitors, keywords, and industry metrics to determine the best content strategy for your company. This content can be written by your staff, or you can outsource that work to our writers.

The final result is a unique value proposition that is supported by high-quality content that is relevant and interesting to your audience. This strategy optimizes your budget while getting you the online strategy implemented for improving your brand’s impact. The social media environment also thrives when you provide content designed to be shared through links, likes, and other engagements.

Media and Online Branding Success

Content is the fuel for online branding and PR success. Generating interesting and original content on a regular basis is necessary, but it’s also time-consuming. Many business owners have other pressing priorities, and content creation is rarely on the top of the list. Our team understands that the online consumer is always looking for engaging and relevant content. However, other audiences might also be parsing this content for information relevant to their industry. Others might be just browsing the Web looking for a new perspective on an existing topic.

Benefits for Small Businesses

Digital strategies compete over time to produce the end results for the client. Our enhancements are designed to add the value of hindsight to the existing offerings that you might find in other places. For example, we build on the existing methods of SEO by securing relevant backlinks. There are many other cases where similar enhancements may apply to the overall digital PR strategy.

Content is the core area of digital PR. Crafting content that is relevant to your audience is the basis of many competitors’ value proposition; however, we enhance this aspect of your content production through a rigorous application of SEO inside the article itself. This may include a keyword density analysis, best practices for anchor text and links, target URLs and angling for media lists.

Digital PR Agency

Business executives understand that improving their company brand in the digital arena might require specialized help with digital PR.

Our digital PR firm is your dedicated partner for all online activities related to your business branding. This model integrates all digital activities with PR and branding to maximize the impact on your business’s online presence. This enables us to improve high-quality traffic to your website, improve organic search rankings and build quality inbound links.

Improve Digital Public Relations

Measuring the true ROI is best done with digital metrics. This shows the real impact of the digital PR strategy on the business’s bottom line. This is how we can demonstrate the real value of an integrated SEO strategy that uses best practices while tracking improvements over time. Improve your online presence, expand the reach of your exposure and verify the return on these investments with our digital PR company.

A man's hand writing in a notebook next to a Digital PR tablet

Online Branding Strategies

The core of online branding strategy is to ensure that each point of contact with the customer is optimized. This might require a range of techniques, and our digital PR agency has expertise in them all. We develop branding strategies to enhance your business’s online presence. The results are measurable, and you will see the changes in your sales numbers over time.

Content is King

Content is the fuel for online branding and PR success. Generating interesting and original content on a regular basis is necessary, but it’s also time-consuming. Many business owners have other pressing priorities, and content creation is rarely on the top of the list. Our team understands that the online consumer is always looking for engaging and relevant content. However, other audiences might also be parsing this content for information relevant to their industry. Others might be just browsing the Web looking for a new perspective on an existing topic.

Digital PR Branding

Benefits for Small Businesses

Small businesses run the risk of remaining invisible online. This is a common problem that we see frequently, and we craft unique solutions to improve your position in the market. The digital environment is dynamic, and there are many ways for a small business to amplify its presence disproportionate to its size.

Digital public relations can increase your small business’s exposure to new audiences. Search engines and articles are the most common locations for introducing new clients to your business. Small businesses benefit in a variety of ways from leveraging digital PR. Improve the ranking of your website on Google’s search engine results page. Relevant backlinks are critical to ranking at the top of this coveted page. Referrals are also an important part of driving high-quality traffic to your website.

These referrals are a product of our efforts at improving your visibility across social media platforms. Each aspect of this online strategy gives you brand consistency and exposure to new audiences. Lead generation is a natural result of all these activities in the aggregate. The final outcome is an increase in your sales volume.

Measuring Success of Digital PR

The metrics used to measure your success are important to understand. This may include a variety of tools that track the impact of your online digital PR campaign. Google Analytics is one of the most well-known tools for tracking increases in your traffic.

Similar tools can be used to monitor increases in clicks, impressions, and brand name search queries. Measure the strength of the site’s backlinks with a domain rating tool. Social media helps you monitor likes, shares, and followers. However, the gold standard for measuring success is how many visitors converted into paying customers. This is called the lead-to-sales metric, and this is what our company is focused on at every stage.

By The Numbers

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Of Journalists search for press releases online.

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Of specialists say that digital storytelling is the future.

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Millennials more likely to be influenced by Digital PR than Traditional PR.