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Despite the fact that SEO has the highest ROI of any marketing campaign, most websites are put together with little to no consideration of search engines.
Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google.
The aim of National SEO is to rank highly for keyword phrases that have a “national intent” (non-geographic). A national business, provides goods and services to a broad geographical region, usually spanning multiple states (although it doesn’t necessarily mean you service the entire country). Your potential customers are most likely looking for a product or service that they are willing to purchase outside of their local area. To put it another way, your company’s location is probably unimportant to them. National keyword phrases are highly competitive and, without professional SEO consulting services, many businesses struggle to rank well on a national level. For example, there are many national businesses competing for customers looking for keywords such as “tax consulting”, “investment banker” or “refurbished TVs”.
We partner with you to figure out your company’s objectives and what constitutes success. After that, we conduct a keyword study to determine which keyword phrases make the most sense for your company and which are being used by Google the most frequently. Our keywords strategy targets keywords in two different ways. First, we go after the highly competitive 2 and 3-word phrases, known as shorttail keywords, to help you compete for those common search queries. We also target longtail keywords that are highly intent-driven usually made up of 4 and 5-word phrases. We’ve found this is the most effective approach to a successful National SEO campaign.
National SEO campaigns are significantly more competitive, which means ranking at the top of search results does take time, especially for brand new websites. However, the amount of traffic searching national keyword phrases is usually very high, and as time goes on and your website ranks higher, you will see significant traffic increases.
Is your company included in Google’s “Local Map Pack?” This is the three-pack of local business listings that appears at the top of Google search results. Optimizing your business for local keywords will allow you to be found in the Local Map Pack when someone searches your targeted keyword phrases. This can generate a significant increase in the number of visitors to your website and foot traffic to your store.
The question remains, “how do you get my business listed in the Map Pack?”
The first thing Google wants is to verify that your business is legit. Google analyzes over 70 major third-party sites to guarantee the accuracy of your company’s name, address, and phone number (“NAP”) linked with your website. The higher your NAP Score is, the more consistent your name, address, and phone number are across these third-party sites. A higher NAP makes it more likely it is that your business will appear in the maps section at the top of the Google Search Results. We assist your business in getting listed in the map pack by ensuring that your company’s listing is correct and consistent with Google’s criteria for local SEO success.
To help boost your local presence, there are opportunities to rank under the map pack with your main website. Ranking under the map pack allows you to take up more real estate in Google Search Results, which helps drive more traffic to your website.
Are you ready to gain more traffic to your products and earn more check-outs? The most successful Ecommerce companies (top 5%) have ONE major thing in common. They invest heavily in SEO and have strong, successful Ecommerce SEO campaigns. They have prioritized Ecommerce SEO and made Organic traffic their main source of traffic. Unlike paid ads, investing in Organic traffic to your website significantly reduces your cost per conversion. Moderately successful and unsuccessful businesses (the other 95%) rank at the bottom of the first page of search results, or on page 2 and worse. If you want more conversions, higher revenue, and to outsell your competitors, you have to rank high on page 1.
Ecommerce retailers have the advantage of being able to target hundreds of distinct keyword phrases with hundreds of distinct category sites and landing pages. at Renaissance Digital Marketing we’ll optimize your product and category pages to help you take advantage of this huge advantage.
Ecommerce has several keyword targeting possibilities, which distinguishes it from other platforms. Every item may have two or three keyword phrases associated with it. If you have 2000 items, that equals 4000 to 6000 distinct keyword phrases, not to mention longtail keywords. Due to the vast amount of content and keyword targeting opportunities, we can have a greater influence on Ecommerce websites than any other platform.
Choosing the right SEO Agency is an important decision when it comes to optimizing your website for maximum Organic results.
Renaissance Digital Marketing offers many benefits for those looking for experienced professionals to help handle their SEO Strategy. We offer optimized marketing strategies that go hand-in-hand with Local, National, and Ecommerce SEO efforts to ensure that you receive an increase in Organic traffic. Contact us today to learn more about how we can help your business.
National SEO services, such as Renaissance Digital Marketing, work closely with businesses that want to rank high in search engines for highly competitive search terms. If you want your website to rank nationwide rather than in just one geographic area, you’ll need a comprehensive national SEO strategy that targets your very specific audience.
National SEO strategies are essential for any business seeking to expand its online presence.
Like all forms of search engine optimization, keywords are at the heart of your strategy. The problem is – the keywords you’re targeting are likely being targeted by your competitors.
By working with our national SEO service, we’ll pinpoint the very specific keywords that offer the opportunities you need. Our keyword research strategies are designed to look deeper than surface-level keywords to build a campaign that’s highly accurate for national search.
The next step is to focus on content that’s very specific to your national audience. There are several ways we utilize content to achieve a national ranking.
Exceptional quality content. It’s not just the keywords you use. It’s the value, importance, and quality of that content that matters. Why should anyone read it? What does your content offer that others do not?
With national SEO keywords in mind, our objective is to optimize the page properly. Keyword stuffing is ineffective, especially on the national level. To rank naturally, you’ll need a campaign that incorporates keywords strategically to ensure it reads well to search engines and people.
Targeted accurately. Your audience is national. That doesn’t mean it’s everyone, though. Ensure the content you create for your SEO campaigns focuses on the clients most suitable for your business.
Technical SEO focuses on background work. It’s the details visitors to your site don’t see. But it’s what the search engines use to put value on your website. Technical SEO must focus on current algorithms. Since Google frequently updates its rules, ensure your national SEO service utilizes the most current strategies.
You’ll need to optimize your content for:
For example, to rank well, you’ll need a properly configured sitemap. This provides insight to the search engines. They better understand the structure of your website. That way, the search engine can navigate and index the content more efficiently. That’s your goal.
Another critical component is URL structure. Ensure your URLs are clean and structured. They need to be logical. That helps make the site more user-friendly. And, once again, it helps search engines crawl and index your content.
One of the most challenging aspects of ranking on a national scale is demonstrating to the search engines that your site is the most valuable site within your industry. Backlinks and interlinking are two ways to demonstrate this.
Backlinks are a type of digital currency. When another website values your content and relationship enough to put a link on their site to your site, that’s meaningful to the search engines. Backlinks are a critical part of your national SEO strategy. Factors that matter include:
Avoid spammy or low-quality backlinks. Having a link alone isn’t effective enough for most national SEO campaigns. To determine if a backlink is one worth going after, consider this about the site:
When you work with our national SEO services, we’ll build content that other sites want to rank to and provide you with the resources necessary to build your own domain authority over time.
Also crucial for national SEO ranking is to optimize the content and structure of each individual page. That’s using quality – and carefully selected – keywords in headings, image alt text, and other areas to provide clear signals to the search engines.
With on-page optimization, we focus on building high-quality content for your site. However, off-page optimization is also essential. It’s all about building relationships with other sites and within the industry. Doing that increases your ability to get links from those sites (that ties into your link-building strategy!)
Your customers are likely using mobile phones to look for the services you offer or the products you sell. If you don’t have a mobile-first strategy, you’re likely missing key opportunities and profits.
Ensure your website is fully mobile-friendly. It should be highly and fully responsive. You also need to ensure it has fast loading speeds and a navigation method that’s straightforward and easy to use. Our national SEO services will help you make adjustments to your site to ensure it captures all the mobile traffic it should be getting.
What’s already on your website could be holding it back. The reality is that crawl errors and link mistakes can harm your SEO success. Most businesses are unaware of these, even though they have a significant impact on your ranking.
By pinpointing these problems, like server errors and broken links, or getting rid of the spammy content that’s pulling down your domain authority, you could see a nice, healthy boost in your traffic. If you’ve already poured money into your site to optimize it, and you’re still struggling, let Renaissance Digital Marketing take a closer look to see if errors and mistakes are holding you back. We can build this into the national SEO services we offer to help improve your business’s bottom-line success.
Your business doesn’t just serve the local community. You have potential customers around the country. You want to expand your horizons and capture more of those customers in other regions. With a comprehensive and specifically built national SEO strategy, you’ll achieve several benefits:
Your brand becomes more visible online. With a national SEO strategy, you’ll capture more of the market. It works highly effectively at building awareness nationally.
Most companies seeking a national SEO strategy aim to generate additional revenue opportunities. You need more customers to grow and scale. National strategies step away from the local focus to put your business in front of more people who are likely to be interested.
Remember, it’s not just about getting more people to your website. It’s about getting highly targeted visitors to your site. Those are people that are most likely to work with you and build your revenue.
Your national SEO campaign drives visitors and creates conversions. More visitors close deals and make purchases. They are not just there to gather information or to check out the competition. Your visitors become your customers.
When you work with Renaissance Digital Marketing, we build a highly effective national SEO campaign that drives customers to your site. The benefits of working with us include:
Our national SEO services are proven and time-tested. Our team is highly experienced and dedicated to working with clients across a wide range of industries.
There are a few things you need to know:
With Renaissance Digital Marketing, you have a talented team of professionals with profound skills and proven results to help you.
At Renaissance Digital Marketing, we believe that your success is our success. As your SEO partner, we tailor our strategies to meet your business needs. Our aim is to boost your online visibility and create genuine connections with your audience, leading to growth and conversions. Together, we will use advanced SEO techniques and trusted tactics to enhance your digital presence. Let’s work together to elevate your website traffic and strengthen your brand in the market.
