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Despite the fact that SEO has the highest ROI of any marketing campaign, most websites are put together with little to no consideration of search engines.
Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google.
The aim of National SEO is to rank highly for keyword phrases that have a “national intent” (non-geographic). A national business, provides goods and services to a broad geographical region, usually spanning multiple states (although it doesn’t necessarily mean you service the entire country). Your potential customers are most likely looking for a product or service that they are willing to purchase outside of their local area. To put it another way, your company’s location is probably unimportant to them. National keyword phrases are highly competitive and, without professional SEO consulting services, many businesses struggle to rank well on a national level. For example, there are many national businesses competing for customers looking for keywords such as “tax consulting”, “investment banker” or “refurbished TVs”.
We partner with you to figure out your company’s objectives and what constitutes success. After that, we conduct a keyword study to determine which keyword phrases make the most sense for your company and which are being used by Google the most frequently. Our keywords strategy targets keywords in two different ways. First, we go after the highly competitive 2 and 3-word phrases, known as shorttail keywords, to help you compete for those common search queries. We also target longtail keywords that are highly intent-driven usually made up of 4 and 5-word phrases. We’ve found this is the most effective approach to a successful National SEO campaign.
National SEO campaigns are significantly more competitive, which means ranking at the top of search results does take time, especially for brand new websites. However, the amount of traffic searching national keyword phrases is usually very high, and as time goes on and your website ranks higher, you will see significant traffic increases.
Is your company included in Google’s “Local Map Pack?” This is the three-pack of local business listings that appears at the top of Google search results. Optimizing your business for local keywords will allow you to be found in the Local Map Pack when someone searches your targeted keyword phrases. This can generate a significant increase in the number of visitors to your website and foot traffic to your store.
The question remains, “how do you get my business listed in the Map Pack?”
The first thing Google wants is to verify that your business is legit. Google analyzes over 70 major third-party sites to guarantee the accuracy of your company’s name, address, and phone number (“NAP”) linked with your website. The higher your NAP Score is, the more consistent your name, address, and phone number are across these third-party sites. A higher NAP makes it more likely it is that your business will appear in the maps section at the top of the Google Search Results. We assist your business in getting listed in the map pack by ensuring that your company’s listing is correct and consistent with Google’s criteria for local SEO success.
To help boost your local presence, there are opportunities to rank under the map pack with your main website. Ranking under the map pack allows you to take up more real estate in Google Search Results, which helps drive more traffic to your website.
Ecommerce retailers have the advantage of being able to target hundreds of distinct keyword phrases with hundreds of distinct category sites and landing pages. at Renaissance Digital Marketing we’ll optimize your product and category pages to help you take advantage of this huge advantage.
Ecommerce has several keyword targeting possibilities, which distinguishes it from other platforms. Every item may have two or three keyword phrases associated with it. If you have 2000 items, that equals 4000 to 6000 distinct keyword phrases, not to mention longtail keywords. Due to the vast amount of content and keyword targeting opportunities, we can have a greater influence on Ecommerce websites than any other platform.
Choosing the right SEO Agency is an important decision when it comes to optimizing your website for maximum Organic results.
Renaissance Digital Marketing offers many benefits for those looking for experienced professionals to help handle their SEO Strategy. We offer optimized marketing strategies that go hand-in-hand with Local, National, and Ecommerce SEO efforts to ensure that you receive an increase in Organic traffic. Contact us today to learn more about how we can help your business.