eCommerce Digital Marketing Strategy
Having great products to sell online doesn’t always mean that you’ll be successful. More often than not, your online presence is greatly affected by your eCommerce digital marketing strategy. Effective strategies can lead to increasing the strength of your brand and improving sales.
More than ever, how you promote your business online can make or break even the best eCommerce website. That’s because the number of online businesses is rapidly growing. Many of these businesses might even be selling the same or similar products as you. The only thing that will help you stand out from the crowd is an effective marketing strategy.
What are the best tips for achieving a better conversion rate for your website? Let’s talk about 12 eCommerce digital marketing strategies to improve your online sales.
Focus On Improving Your Site’s SEO
If you want to increase traffic to your website and get more eyes on your products, you have to improve your website’s SERP rank. The higher you rank on a search engine results page, the more likely people are to visit your online store.
There are tons of ways to improve your website’s SEO, but one of the best is to focus on content. While keywords are necessary, providing would-be customers with genuine and helpful information about your products typically ranks higher with search engines. Keywords are still essential, but they must flow naturally throughout the content.
Focus On Visualization Just as Much as Product Descriptions
Accurately describing your products online is vital. The more details that you can provide about your products, the better response that you’ll receive. However, many shoppers are visual learners. They need to see the products to make an informed choice. That’s why visual representation is so important.
If you make your products visually appealing, you’ll increase the chances of selling them. Thankfully, several tools can help you do that. You can show your products in 360-degree views and add zoom capabilities so that customers can get a better look.
Make Your Website Mobile Friendly
The number of people who shop from their phones is on the rise and shows no signs of stopping. While your website should look good on desktop computers, you also want it to be mobile friendly. This means ensuring that it works on mobile devices and looks nice, and that the add-to-cart buttons are easily accessible.
Consider Boosting Appeal With Influencer Marketing
There’s no denying the impact that social media has had on society. Thankfully, you can levy this impact to boost sales. One of the best and easiest ways to do this is with influencer marketing.
In short, influencer marketing involves hiring a person with a large online presence to promote your products. These types of campaigns are helpful on a number of social media sites, such as Facebook, Instagram, TikTok and more.
Influencers can have thousands or even tens of thousands of loyal followers. By getting them to promote your products, you instantly reach thousands of new customers.
Sell on Social Media
Speaking of social media, promoting on these platforms is just half the battle. You should make your products available to purchase from these platforms as well. Instagram, for instance, has new shopping options that can really boost your sales. The more ways that you can make it easier to buy your products, the better your sales will be.
Also, some people feel hesitant about buying on new websites. This means that you might miss out on would-be sales because customers are afraid to buy from your website. However, these same individuals are more likely to trust buying goods through websites that they know, such as Instagram.
Use the Data Available to You
Coming up with back-end strategies for your website is easier when you have data on your customers’ past behaviors. Thankfully, a number of tools can keep track of your website’s metrics. This includes your website’s conversion, engagement and bounce rates. Using this data, you can create better targeted advertisements for customers and give them better recommendations.
Allow Users to Make Wish Lists
Consumers love being able to make wish lists of all the products that they would love to buy or be gifted. Allowing them to put products in their wish lists brings you one step closer to making a sale. For instance, Amazon has really capitalized on this idea by allowing users to make multiple wish lists.
If customers put items in their wish lists, they’re more likely to revisit your site and purchase those items. Sometimes, seeing those items in their wish lists is the little push that they need to move the items to their shopping carts.
Offer Flexible Shipping Options
One of the top reasons that people don’t complete online orders is apprehension about shipping. This is often because they don’t know the cost of shipping ahead of time or don’t have flexible shipping options at checkout. By providing multiple shipping options, you make buying from your website more convenient.
Also, consider offering free shipping on orders of a certain amount. Oftentimes, customers add more items to their shopping carts just to hit the amount that they need to get free shipping, which means more sales for you.
Use User-Generated Content
Reviews, testimonials and social media hashtags are all good for your website. If customers are happy with your products, they’re more likely to leave positive reviews. It’s beneficial to have these reviews on your website, so encourage customers to write about their experiences. Most other customers love reading those experiences and take them into consideration when deciding whether to make online purchases.
Encourage User Interaction
Users love to interact with websites in unique ways. One way is to offer simple quizzes that your customers can take. For example, let’s say that you sell hair care products. You could have a quiz that asks simple questions about the customers’ hair, such as length, texture and thickness.
Based on the answers, you could easily provide product recommendations. Best of all, your customers will feel like they’re getting a personalized experience and getting products that address their needs.
Recommend More Products
If customers are already making a purchase, you can probably get them to add a few other products to their carts as well. You can do this by showing recommended products to your customers at checkout or in their shopping carts. For instance, you could say, “Customers who purchased these items often purchased these items too.”
Take Advantage of Email
Try to get your customers to provide their email addresses so that you can communicate with them in the future. A good way to do this is to offer a coupon in exchange for signing up for digital newsletters. Digital mail is a great way to inform customers about sales and new inventory.
Don’t Skimp on Digital Marketing
As you can see, digital marketing is crucial to the success of your online business. If you want to stand out from the sea of other online stores, you need a digital marketing strategy that you can count on. Use the tips above to create a digital marketing strategy of which you can be proud.