Why It Makes Sense To Work With A Shopify Plus Agency

Shopify Plus Agency


If you use Shopify Plus as your e-commerce platform, good for you. Just being able to qualify for this highest Shopify tier means that your store is doing a sizable amount of monthly sales. However, the more you grow, the smarter you need to be with your digital marketing. Keeping that momentum going while handling the myriad of other day-to-day business duties can be a challenge. That’s where an experienced Shopify Plus agency can be a real asset to your e-commerce business as it continues to grow.

What is Shopify Plus?

Shopify Plus is a newer version of Shopify designed especially for e-commerce stores that do at least $60,000 a month in sales. This fully-hosted enterprise e-commerce platform gives you advanced tools to better manage your inventory, launch flash sales quickly and easily, and customize your platform and your reports to better suit your business needs. If you’re not already using this platform, or you’re using a more basic version of Shopify, and your e-commerce store is doing a large volume of sales, it’s worth checking out the many benefits of this platform.

Shopify plus agency

Why it makes sense to work with a Shopify Plus agency

If you’re like most e-commerce retailers, you’ve taken on more and more responsibilities as your business has grown. When you were just starting out, it was easy to find time to write your product descriptions, make sure they were optimized for search engines, post on social media and promote your posts. However, that was then. Now, you’re struggling to get all of the must-do items on your to-do list accomplished. Your product descriptions, SEO work and social media posts may get put off for days or longer. That’s where a good Shopify Plus agency like ours can be invaluable.

While saving you time is a prime advantage to enlisting an agency partner that is well-versed on Shopify Plus, it’s not the only benefit. Just a few others include…

 

Tapping into a high level of digital marketing expertise.

You know how to sell and how to choose the products that your customers want to buy. You don’t have to be an expert in the dynamic world of digital marketing. That’s our field and we’re happy to put our years of experience to work for you.

The market acumen of a much larger company.

The Shopify Plus sales threshold can be a point of some growing pains. You’re too big to do everything in-house, but you’re not quite large enough to be able to justify the expense of a full-time marketing executive. Our fractional CMO service lets you have a “portion” of a chief marketing officer, which tailors the expense to where you are in your business growth cycle.

Keeping your branding consistent.

Branding is increasingly important as your business grows. You want your customers to know what your business stands for and what products they can expect from you. Working with a Shopify Plus agency helps keep your message consistent across all of your marketing platforms.

The services we offer

Our agency specializes in e-commerce retailers who use Shopify Plus as their platform. We understand the needs and demands of brands with successful and growing e-commerce businesses. Just a few of the services we offer to help you strengthen your marketing efforts include…

SEO

Good search engine optimization (SEO) is about more than simply choosing popular keywords. It also involves knowing how to best use those keywords, both upfront and behind the scenes, frequently posting interesting content and staying abreast of the ever-changing world of Google algorithms and user preferences. SEO is our area of expertise. We save you from having to educate yourself about this field and monitor updates. We understand that you have other demands on your time.

Google Ads

Google Ads are a great way to drive new customers to your website and augment your bottom line. However, this strategy needs to be used carefully to avoid using all of your marketing budget in this one space with little return to show for it. We know how to choose keywords carefully for your ads, write ad blurbs that generate clicks and sales, and overall maximize your return on your Google Ads investment.

Facebook/Instagram Ads

Facebook and Instagram Ads can be very useful in reaching a targeted audience that is interested in topics that relate to your products. However, like Google Ads, this marketing tool can eat up a lot of your budget for little return if not used correctly. We’ll make sure that you get the biggest return for your Facebook/Instagram dollars.

Social Media

Organic social media promotion can be very effective with an investment of time versus money. These types of posts work best when you tell a story, give “insider” tips or solve a problem using your product. You also need to be vigilant about answering comments and questions on your posts. If you leave these unanswered, your social media marketing can actually have a negative impact on your sales.

Email Marketing

Email marketing may seem “old school”, but this form of marketing remains one of the most cost-effective marketing methods. Email marketing allows you to target specific groups within your customer database, based on their demographics and/or past purchases. These messages can also be personalized and you can easily generate reports that tell you which customers opened the email message and clicked through to make a purchase.

Fractional CMO

Do you need someone to lead your marketing efforts, but can’t quite justify another executive salary? We can help. Our fractional Chief Marketing Officer (CMO) service lets you pay for a portion of that executive salary, just when you need it. This lets you get the expertise of your own CMO without permanently adding to your executive staff.

To learn how we can help strengthen your Shopify Plus e-commerce store success and get the most from your marketing investment, contact us to schedule a consultation.



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