How A Shopify SEO Expert Improves Your eCommerce Business

Are you looking to boost the sales volume of your eCommerce store with a Shopify SEO expert? You should consider hiring a Shopify SEO expert for the job.

Search engines are bombarded with endless requests, day-in and day out. Google alone processes a few billion every 24 hours, and the results they return are heavily tied into your profits. If you’re not taking advantage of the metrics, you’re likely to be left far behind.

A professional can help you discover and understand the best SEO practices for your website. In addition, an expert can help you change your strategies when a search engine’s algorithms adjust to shifting consumer priorities. This can help you get an edge over your competitors, especially if you’re in a saturated market.

What Does a Shopify SEO Expert Do?

When you need a customized plan to boost traffic to your Shopify store, turn to an expert. While it may be easy to set up a Shopify store and run it by yourself, there are more working parts to building a successful eCommerce business.

Learning all of the intricacies of the SEO world can be time-consuming. Beginners often struggle with SEO because much of it is trial and error. They may think that they’re positioning their content correctly, but in reality, their efforts are failing to show the relevance and value of their store to that of the target customer. When you want results that matter, a Shopify expert can get the job done correctly and efficiently.

You may be hesitant to turn over the reins of your SEO strategy to a digital marketing company. These professionals understand the industry, and they can customize a plan to make the most of your SEO strategy. There is no need to research keywords or create content. An SEO professional will do all of that for your Shopify store.

With that in mind, outsourcing those responsibilities is a step in the right direction. An SEO expert can bring significant experience to your Shopify platform. With their help, they can develop a plan and strategy for your eCommerce store.

Shopify marketing experts help you avoid the common pitfalls most eCommerce store owners face. With expert help, you can avoid bringing the wrong type of traffic to your site. You want individuals who are motivated to make a purchase. Maximizing your visibility will separate you from the competition and boost those sales opportunities.

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How Shopify SEO Is Different

You might think that all SEO is the same, but that is not true. With that mindset, many eCommerce owners struggle to see any results. Hiring an SEO expert for your Shopify store will ensure you receive a comprehensive plan for your digital marketing.

A Shopify marketing expert will establish a baseline for your site and track its performance. Once you have that data, you can see how your competitors measure up against your shop. An SEO professional will look beyond keywords, focusing on conversion optimization. An SEO expert does more than just bring in traffic, though. They look for ways to convert your customers with engaging content. With an ongoing digital marketing campaign specifically designed for Shopify stores, you can convert those new visitors and turn them into repeat buyers.

Benefits of Hiring a Shopify SEO Professional

Consider what your product offers to people, both the problems it solves and the benefits it offers. Think about your primary, secondary, and tertiary markets. All of these searchers may have different priorities, and they may all have their own opinions on exactly what they’re looking for.

Many potential buyers begin their journey with an online search. For that reason, you want to be at the top of a search engine results page (SERP). An effective SEO strategy can help with those duties. When you have the SEO responsibilities handled by an expert, you will see more benefits than working alone.

A Shopify SEO expert is someone who understands the search engine algorithms, the customer needs, and the shop owner’s priorities. They can solve multiple problems, even if there are conflicting forces at play.

Make Your Store Stand Out from the Crowd

Too many stores on Shopify look like copycats of one another, and this is a problem for SEO. If you try to copy the techniques of the competition, you might be limiting your SEO possibilities. Google is known to penalize repeat content, which means they feature one site and ignore others with similar content.

Shopify is an easy platform with plug-and-play templates. However, using those features only gives your brand a generic look and feel. You want to be able to utilize all of the capabilities of your storefront. With the right SEO expert, you can take your generic store and optimize it to bring the optimal type of traffic to your storefront.

SEO even goes beyond the written word. Think about your images. Those photos need to sell your products. Optimizing keywords and alt-texts of your pictures is another way to stand out from the crowd and boost your revenue.

Making your content really stand out is a matter of figuring out what you’re trying to stand out from. An SEO expert will learn who your top competitors are, what they’re saying, and why they’re coming out on top. For instance, maybe they’re having more success because their photos are crystal-clear and their content is sharp and funny.

You don’t necessarily have to mimic their style (as, again, this might cause you to be pushed to the bottom of the list), but it may mean improving your messaging and reconsidering the angle or focus of your graphics. These tactics are long-term strategies that can put you in the right mindset. After all, eCommerce is all about making constant adjustments to keep up with an often fickle audience.

Save Hours of Time

SEO is a full-time job for some professionals. They spend 40+ hours per week, every week, figuring out how to navigate a very complex digital landscape. Google’s list of guidelines for SEO is an arm-length list that changes up to 600 times every year. Even seasoned professionals may have trouble working their way through each sentence. In addition, these guidelines are written for all websites, and it can take some time to untangle how exactly to apply them to your Shopify eCommerce store.

If you’re not an expert on marketing or SEO practices, you can end up wasting endless hours trying to figure out what the guidelines say and how you can work within them. With an SEO expert, you level the playing field and take the pressure off of yourself.

Instead of focusing on your marketing, you can concentrate on running a business. It is very easy to hand those Shopify marketing tasks to someone who is better qualified for the job. It can take hours to learn and implement the right SEO tactics for your shop when you work by yourself. With professional assistance, you can count on getting top-notch performance from an SEO expert while you manage the daily activities of your business.

Additionally, if you ever run into trouble with your marketing, these experts can offer ongoing help so that you are never stuck in a rut. Even your customers will benefit when you work with a Shopify expert. These professionals optimize your site to improve the customer experience, leading to more sales and happier buyers.

If you’re like most business owners, your time and attention is pulled in every direction. You can easily waste your precious, limited resources on ventures that ultimately won’t net you any profits. Instead of trying to become an SEO expert, you should be focusing on how to build your empire.

Get the Best Search Rankings Possible

Have you ever searched for a solution to a problem, only to come up with irrelevant posts or a product that’s far outside your budget? This is a common experience for many people, despite the fact that the goal of search engines is to offer the most valuable content to their searchers.

An SEO expert answers detailed questions about your demographic. They get to the core of what they’re searching for so that your Shopify store is positioned where they can see it. For instance, let’s say that your Shopify store sells smart coolers and that the vast majority of your business is for home cookouts and tailgating. However, there are also a few models that appeal more to hikers or campers. When you hire a Shopify SEO expert, you can start appealing to both types of target markets so that you’re less likely to lose business to your competition.

Choosing and using the right keywords will draw traffic to your shop. You can spend time researching them, but hiring an SEO expert will take the guesswork out of the process. Today, many potential customers will only look at the first page of Google for their buying needs. You could lose leads and revenue if you are not on the top page.

An SEO expert knows which keywords are effective and how to use them in your shop. As a result, you can rank higher and reach a larger audience, meaning a considerable boost in traffic to your Shopify store.

Man typing on a laptop searching for Shopify SEO

Find the Right SEO Expert for Your Shopify Store

There are plenty of people who advertise their SEO expertise, claiming to understand how different search engines work, how Shopify works, and how their clients work to attract new business. Of course, the actual results of all these promises can really run the gamut.

So now that you understand the advantages of working with an SEO expert, how do you find the right one for the job? Take a look at these few tips.

Study Their Portfolio

Why hire a professional if they don’t have experience in your industry? A top-notch SEO expert should have experience with Shopify stores. Ideally, they should also have an understanding of how your sector’s products are marketed and what makes them so appealing to different types of audiences.

One way to check out a company’s background is by looking at its portfolio. Ideally, they’ll offer stories that tell you more about exactly what they do. For instance, you can read case studies to see how they worked through the client’s problem and helped them resolve any issues.

Like any first impression, you want to work with an SEO company that makes a convincing pitch for their services. As you consider the expert, make sure you’re asking questions about how they solved problems and what their standard process is when they’re working with different types of Shopify stores.

Consider the SEO Expert’s Communication Styles 

It can be frustrating to hire help with your store and then find that the person is unavailable to assist you. Maybe they start off very responsive, but eventually, they start to fall off the map.

Many companies will have you sign a contract and do the work, but when you need them most, they are never there to answer any questions. A professional SEO company will ensure that they keep an open line of communication to help answer small questions or address those huge concerns.

To figure out whether the client is communicative or not, it helps to check their reviews and references. Ideally, the SEO expert will have some digital footprint, where you can peruse reviews about their work ethic and communication style. For instance, maybe the SEO expert is only available by email, when what you want is for them to be available by phone or in-person appointments.

These can turn out to be important details when it comes to hiring someone. If you don’t feel comfortable with delayed responses or communication through a certain channel, you can end up avoiding the expert entirely. This is a question of culture, so don’t be afraid to find someone new if the SEO expert has a very different working style than your company.

Expertise with Types of SEO

SEO consists of technical, on-page optimization, and off-page optimization. When it comes to Shopify SEO, these SEO types need to be applied in very specific ways. How is your page structured? How easily can the search engine index the content? Where and how are your products mentioned elsewhere on the internet? Are your HTML tags up to date? Are your keywords resonating with your target audience?

If your expert is only skilled in the art of on-page optimization, you can end up with one-dimensional SEO, which can otherwise drag down a very well-crafted site. From reviews to link building to crawlers, you need someone who understands more than just the rules, according to Shopify.

A Shopify SEO expert should be able to answer all of these questions as they apply to your site. If you want to find the right SEO expert, there is no negotiation for this qualification. There are 4.4 million Shopify stores in the world, so you probably already know that competition can be fierce. If your store is getting lost in the mix, an expert needs to have the background to do more than experiment with a few adjustments. This is their opportunity to give your page the makeover it needs to thrive.

Set Up a Consultation

If you’ve ever hired anyone before, whether it’s a full-time employee or a one-time plumber, you likely already know that it’s not easy to sort through the options to determine which person or team is going to be the right person for you. However, the stakes are also way too high to blindly select someone from the pack.

That’s why we suggest always scheduling a consultation to learn more about an SEO company. In a one-on-one meeting, you can find out if the company is a great match for you. A professional team will be ready to listen to you and customize a plan that will benefit your shop. During this time, you can outline your goals and needs for the Shopify store. Remember that using specific keywords is just one part of the SEO process. An SEO expert should help you visualize your goals and make a plan for your store.

Implementing a solid SEO strategy requires work and communication. When you schedule a meeting with a potential company, you can see whether their skills and experience match the needs of your eCommerce shop. Otherwise, you will become frustrated with the entire experience, leaving your Shopify store without any new or returning traffic.

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