How Shopify SEO Experts Improve Your eCommerce Business

Laptop with Shopify SEO logo

 

Shopify SEO Expert

Are you looking to boost the sales volume of your Shopify store? You should consider hiring a Shopify SEO expert for the job. A professional can help you discover and understand the best SEO practices for your website.

What Does a Shopify SEO Expert Do?

When you need a customized plan to boost traffic to your Shopify store, turn to an expert. While it may be easy to set up a Shopify store and run it by yourself, there are more working parts to building a successful eCommerce business. Learning all of the intricacies of the SEO world can be time-consuming. Beginners often struggle with SEO because much of it is trial and error. When you want results that matter, a Shopify expert can get the job done correctly and efficiently.

You may be hesitant to turn over the reins of your SEO strategy to a digital marketing company. These professionals understand the industry, and they can customize a plan to make the most of your SEO strategy. There is no need to research keywords or create content. An SEO professional will do all of that for your Shopify store.

With that in mind, outsourcing those responsibilities is a step in the right direction. An SEO expert can bring significant experience to your Shopify platform. With their help, they can develop a plan and strategy for your eCommerce store.

Shopify marketing experts help you avoid the common pitfalls most eCommerce store owners face. With expert help, you can avoid bringing the wrong type of traffic to your site. You want individuals who are motivated to make a purchase. Maximizing your visibility will separate you from the competition and boost those sales opportunities.

Woman searching Shopify SEO on her laptop and phone

How Shopify SEO Is Different

You might think that all SEO is the same, but that is not true. With that mindset, many eCommerce owners struggle to see any results. Hiring an SEO expert for your Shopify store will ensure you receive a comprehensive plan for your digital marketing.

A Shopify marketing expert will establish a baseline for your site and track its performance. Once you have that data, you can see how your competitors measure up against your shop. An SEO professional will look beyond keywords, focusing on conversion optimization. While you may bring traffic to your store, that is not beneficial if you cannot convert the sales. With an ongoing digital marketing campaign specifically designed for Shopify stores, you can convert those new visitors and turn them into repeat buyers.

Benefits of Hiring a Shopify SEO Professional

Many potential buyers begin their journey with an online search. For that reason, you want to be at the top of a search engine results page (SERP). An effective SEO strategy can help with those duties. When you have the SEO responsibilities handled by an expert, you will see more benefits than working alone.

Make Your Store Stand Out from the Crowd

If you try to copy the techniques of the competition, you might be limiting your SEO possibilities. Google is known to penalize repeat content, which means they feature one site and ignore others with similar content. Shopify is an easy platform with plug-and-play templates. However, using those features only gives your brand a generic look and feel. You want to be able to utilize all of the capabilities of your storefront. With the right SEO expert, you can take your generic store and optimize it to bring the optimal type of traffic to your storefront.

SEO even goes beyond the written word. Think about your images. Those photos need to sell your products. Optimizing keywords and alt-texts of your pictures are another way to stand out from the crowd and boost your revenue.

Save Hours of Time

That is okay if you are not an expert in marketing or SEO practices. Instead of focusing on your marketing, you can concentrate on running a business. It is very easy to hand those Shopify marketing tasks to someone better qualified for the job. It can take hours to learn and implement the right SEO tactics for your shop when you work by yourself. With professional assistance, you can count on getting top-notch performance from an SEO expert while you manage the daily activities of your business.

Additionally, if you ever run into trouble with your marketing, these experts can offer ongoing help so that you are never stuck in a rut. Even your customers will benefit when you work with a Shopify expert. These professionals can optimize your site to improve the customer experience, leading to more sales and happier buyers.

Get the Best Search Rankings Possible

Choosing and using the right keywords will draw traffic to your shop. You can spend time researching them but hiring an SEO expert will take the guesswork out of the process. Today, many potential customers will only look at the first page of Google for their buying needs. You could lose leads and revenue if you are not on the top page.

An SEO expert knows which keywords are effective and how to use them in your shop. As a result, you can rank higher and reach a larger audience, meaning a considerable boost in traffic to your Shopify store.

Man typing on a laptop searching for Shopify SEO

Find the Right SEO Expert for Your Shopify Store

Now that you understand the advantages of working with an SEO expert, how do you find the right one for the job? Take a look at these few tips.

Look At Their Portfolio

Why hire a professional if they don’t have experience in your industry? A top-notch SEO expert should have experience with Shopify stores. One way to check out a company’s background is by looking at its portfolio. You can even read the case studies to see how they worked through the client’s problem and helped them resolve any issues. Like any first impression, you want to work with an SEO company that makes a convincing pitch for their services.

Clear Line of Communication

It can be frustrating to have someone help with your store, and then they are unavailable to assist you. Many companies will have you sign a contract and do the work. However, they are never there to answer any questions. A professional SEO company will ensure that they keep an open line of communication to help answer small questions or address those huge concerns.

Set Up a Consultation

Always schedule a consultation to learn more about an SEO company. In a one-on-one meeting, you can find out if the company is a great match for you. A professional company will be ready to listen to you and customize a plan that will benefit your shop. During this time, you can outline your goals and needs for the Shopify store. Wanting to use specific keywords is one part of the SEO process. An SEO expert should help you visualize your goals and make a plan for your store.

Implementing a solid SEO strategy requires work and communication. When you schedule a meeting with a potential company, you can see whether their skills and experience match the needs of your eCommerce shop. Otherwise, you will become frustrated with the entire experience, leaving your Shopify store without any new or returning traffic.