Author: Douglas J. Darroch

Douglas J. Darroch is the Managing Director of Renaissance Digital Marketing, where he helps fast-growing businesses become market leaders through SEO, AI search optimization, digital PR, and paid media. With more than a decade of entrepreneurial and marketing leadership experience, he has scaled brands across e-commerce, health, wellness, hospitality, and professional services. Douglas has contributed expert insights to publications including HubSpot, Digital Commerce 360, and Chron Small Business, and frequently writes about SEO, AI search, and business growth on LinkedIn.

How To Launch A Successful eCommerce Store

Launching A Successful eCommerce Store Are you ready to get out of the grind and take control of your future? These days, an increasing number of people are choosing to open online stores so that they can take control of their workdays, be their own boss and manage their own futures. One way to do […]

Increase Revenue & Traffic By Working With A Shopify SEO Agency

Working With a Shopify SEO Agency Does your business rely on Shopify? Or are you planning to use it soon? For sure, it’s a terrific, one-of-a-kind platform for starting or growing a business. However, unless you’re partnering with search engine optimization (SEO) experts, you won’t derive the most value possible from this program. To the […]

Completing an eCommerce SEO Audit: What You Need to Know

Ecommerce SEO Audit Best Practices Ecommerce site owners juggle a lot of moving parts. Website construction, product management, and marketing are all vital parts of a successful e-commerce site. But if your site is not getting the traffic you would like, weak SEO may be the culprit. Checking or auditing an eCommerce site regularly for […]

The Best Ways To Improve Your Google Shopping Quality Score

Your Google Shopping Quality Score The Google shopping ad quality score measures how well your Google ads perform. The score ranges from 1 to 10, with 10 being the highest possible score. Google uses it to diagnose how users experience your ad and its landing page. Three metrics go into the score. If your Google […]