If you have a website, you need a carefully crafted digital marketing plan in place. And that starts with finding the right digital marketing package for your needs. But what are digital marketing packages and why do you need one? Let’s talk about digital marketing packages, why you need one, what’s included in a digital marketing package, and why a custom digital marketing package might be the better way to go.
What Are Digital Marketing Packages?
Digital marketing packages are package options that provide a client with multiple online marketing services in one package.
Why You Need a Digital Marketing Package
Digital marketing packages will help you build your brand, brand authority, and brand reputation by increasing your online visibility. When you increase your brand’s visibility, you show the search engines that you are an authority in your industry. This will result in higher page rankings, leading to even more visibility, authority, and a more trustworthy brand reputation.
The Difference Between a Digital Marketing Package and a Custom Digital Marketing Package
Custom digital marketing packages are crafted based on the specific needs, goals, and objectives of each individual brand. Customized digital marketing packages offer a more targeted form of advertising because of their tailored format. Customization allows for more creativity, innovation, and diversity versus a one-template model that forces every brand to use the same tactics and features as the other. Additionally, clients are happier with customized digital marketing plans because they match their specific company goals and because they receive a more concierge, white-glove experience.
Your business is unique; therefore, your digital marketing plans should be unique too.
What Should Be Included in a Digital Marketing Package?
What should be included in a digital marketing package will depend on your company’s specific goals and objectives. However, there are common elements found in most well-crafted digital marketing packages.
Search Engine Optimization (SEO)
SEO is the art of optimizing your website and other digital assets around well-researched keywords and keyword phrases that are relevant to your business and the content you are creating. SEO is designed to help your website or content rank higher on the search engine results pages.
Web Design, Editing, and Management
All businesses should have a powerful, compelling, well-crafted website and website design. Your website should be properly optimized, monetized, easy to use, cosmetically appealing, and mobile-friendly. It should then be continually monitored and maintained.
Content marketing includes blogging, articles, educational information, and any other type of content you publish. Content marketing is extremely powerful because you are creating high-quality, relevant content and making it available to everyone. This will help build your brand, brand authority, and the reputation you have in your industry. Additionally, content marketing will make your brand more visible, which will help increase your search engine page rankings, boost your traffic, and increase your income.
Social Media Marketing
It’s important to be seen where your clients spend their time and, in many cases, that’s on social media. Social media marketing is a more informal way to stay in front of and engage with your visitors and followers. Social media offers free and paid advertising options and it’s a great way to get instant feedback. This will tell you what’s working, what’s not, and why.
Email is still one of the best ways to reach your clients and boost your business. Email marketing typically utilizes several different strategies, including responsive emails, SMS, automation, and persuasive copywriting. Then every email campaign should be analyzed and split-tested for the best results.
Pay-Per-Click Advertising (PPC)
PPC uses paid search engine ads like Google Ads for prominent placement of your message on the search engine results pages. Using PPC as part of your digital marketing strategy is a great way to get immediate results. PPC is your best bet for getting instant traffic and, in most cases, an instant income boost. So if your messages are crafted properly, you should receive a positive result that will more than pay for itself.
Marketing Consultant Services
Adding consulting services to your custom digital marketing package generally costs less than hiring an in-house marketing expert, provides you with unlimited access to marketing experts, and gives you access to in-depth analytics, and other trending data. Additionally, consulting services will ensure your business goals and objectives are realized, your brand is strengthened through their expertise, and you will have the most up-to-date, targeted marketing strategy possible.
Conversion Rate Optimization (CRO)
This service includes the process of testing and improving your website to increase your visibility and the number of visitors who achieve your intended objective. Some of the advantages of CRO services include a better understanding of your targeted demographic, faster page loading times, and quality lead generation.
Digital PR services are specialized to help you with your digital public relations and management. The objective is to provide you with a dedicated partner for all your online activities.
Fractional CMO services provide you with a marketing executive that will help you fine-tune your ROI and KPIs. It will also help with identifying marketing trends, managing the client lifecycle, increasing conversions, and providing you with other data-driven solutions. The beauty of fractional CMO services is that you have an outsourced marketing executive who performs all the duties and functions of a CMO without having to pay for a full-time, in-house marketing leader.
The Benefits of Custom Digital Marketing Packages
With a custom digital marketing package, you will be able to develop a strategy that matches your brand’s personality, intended demographics, goals, objectives, and budget. Additionally, by collecting and utilizing your digital data based on customized marketing tactics, you can more easily identify trending data. This will make it easier to offer a better, more optimized experience that is hyper-targeted to your audience of potential clients.
Another benefit is that you can select your own preferences versus having to take and use what you are given whether you need it or not. A customized package is also a more cost-effective option because you aren’t paying for anything you don’t need, giving you more control over your money.
If you would like to explore some digital marketing packages please Contact Renaissance Digital Marketing today. We are an award-winning Tampa marketing agency that provides customized digital marketing solutions based on our clients’ needs, goals, and budgets. Our mission is to help you court, capture, and convert your traffic by harnessing valuable data insights and engineering the best possible solution for the consumer journey.