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If you have considered turning to a digital marketing agency to help support your needs, you are far from alone. Many businesses use the help of outsourced agencies in order to get the best results for their digital programs. Agencies have specialists and experts who have a deep understanding of best practices and strategies to apply to online marketing initiatives.
However, not all marketing agencies are the same. Most agencies can be divided into two categories: traditional full-service and boutique. In this article, we’ll explain how a boutique marketing agency like Renaissance Digital Marketing can help you craft a customized solution that drives better results and helps solve your problems better than a full-service agency.
How Traditional Marketing Agencies Package Services
Traditionally, digital marketing agencies provide what is called a “full-service” solution. That means they offer a complete set of services, from content creation to video production to social media to paid ads. These services are usually combined into specific packages. A client has to shop around to find which pre-made package is closest to what they need.
While full-service industries can be a good solution for businesses that don’t want to delve into the details of a digital marketing strategy, it has limitations. Specifically, it can be difficult to really get the services you are looking for without paying for additional add-ons that you aren’t interested in exploring.
What is a Boutique Marketing Agency?
A boutique marketing agency is typically smaller than the large full-service agencies. Rather than having hundreds of employees covering every aspect of digital marketing, they instead focus on a few key areas and have smaller, more connected teams. Additionally, boutique agencies provide more customized services that can be crafted and adapted to meet your specific needs.
For example, at Renaissance Digital Marketing, we provide services for:
- Conversion rate optimization
- Digital PR
- Email marketing
- Fractional CMO
- Search engine marketing
- Search engine optimization
- Social media
- Web design
From these service areas, you can pick and choose what is applicable to your business and design a customized marketing solution that addresses your needs and nothing more.
How Boutique Agencies Differ from Full-Service Agencies
Boutique marketing agencies differ from the traditional full-service agencies in a few key ways. The first is the size. Boutique marketing agencies are smaller and are focused on specific niches or verticals in industries. A traditional agency will often have many varying industries that they serve, and won’t always have in-depth knowledge in specific areas.
Another difference is the types of clients served. Many large traditional agencies want to work with big brands that earn hundreds of millions of dollars a year. Boutique agencies typically focus on small or mid-sized businesses that are B2C, rather than large channel organizations.
The final difference between the two is, as mentioned above, the types of solutions they offer. Full-service agencies typically have pre-made packages of their solutions. That makes it easier for their sales teams to move clients through their funnel and cuts down on time that would be spent finding a custom solution. Boutiques welcome that challenge, and want to sit down with customers to craft a solution that is ideal for them.
Benefits of Custom Marketing Solutions
Now that you know what makes a boutique agency unique, let’s explore the benefits of working with one and getting customized marketing solutions from a team of high-end specialists with in-depth experience, like Renaissance Digital Marketing.
The biggest benefit is the amount of personal attention and the relationship you build with a boutique agency. In larger agencies, it can take a while for your questions to get answered, and you may only ever speak with a single point of contact. At a boutique agency, you’re more likely to know the entire team and build a personal relationship with them. They’ll also know more details about your business and what you’re looking for with digital marketing.
Boutiques don’t force you to pick a one-size-fits-all solution. Instead, they value your input and listen to your needs. If you don’t need email marketing, you won’t get it included in your solution. The boutique agency will learn your business inside and out and recommend specific marketing strategies that will benefit your unique situation. Your business isn’t like everyone else’s, so there’s no reason why your marketing should be.
Growth on Your Terms
When working with a traditional marketing agency, you’ll probably have times where you struggle to grow. You may want to add on a few new services or explore different channels, but you don’t have the need or the funds to jump up to the next package level. That can leave you frustrated and feeling like you are stuck. When you work with a boutique, you can create a flexible plan that you change over time as you grow and scale your business.
A boutique agency takes the time to understand your business inside and out. That includes your products, your customers, your journey paths, and your goals for success. With that level of detail, they are able to craft a plan that gets the right message in front of the right person at the right time. Rather than using general best practices like a full-service agency might, they will instead curate an experience for customers that will give the best conversion results.
Another important benefit is the amount of creativity you get when working with a boutique agency. You can play around with what works, try different solutions out for a set period of time, and create new combinations of services that aren’t offered to any other clients. Rather than feeling like you’ve been shoved in a box, you can explore and create different approaches and then change them as needed.
Create Your Customized Solution Today with Renaissance Digital Marketing
At Renaissance Digital Marketing, we understand the value of a crafted, customized marketing plan. That’s why we provide best-in-class boutique marketing solutions to our customers. We are experienced at creating exactly what you need, and our team of high-end specialists know how to put together the best solution for your specific goals.
Our team is passionate about helping you navigate through all the channels of digital marketing and use data and analytics to drive more conversions and better results from your customers. If we review your plan and discover that something isn’t working right, or isn’t getting the results it should, we will make changes so that you are only investing in what is working best for you.
No matter what your budget is, we know how to create a plan that will serve your goals. Rather than putting resources into channels that don’t deliver results, we focus your budget on the best options you can afford that help your business grow.
Our team of digital marketing specialists are standing by, ready to help you find the perfect set of solutions that drive results. We’ve worked with the best brands and companies from around the globe, and know how to create a formula that produces results while building long-term relationships with our clients.