Author: Douglas J. Darroch

Douglas J. Darroch is the Managing Director of Renaissance Digital Marketing, where he helps fast-growing businesses become market leaders through SEO, AI search optimization, digital PR, and paid media. With more than a decade of entrepreneurial and marketing leadership experience, he has scaled brands across e-commerce, health, wellness, hospitality, and professional services. Douglas has contributed expert insights to publications including HubSpot, Digital Commerce 360, and Chron Small Business, and frequently writes about SEO, AI search, and business growth on LinkedIn.

How Loading Speeds Impact eCommerce Marketing and Conversions

Slow Loading Speeds Impact eCommerce Within the eCommerce community, there’s tons of content about speed optimization, but how much do you really know about the actual impact site speed has on your business? If you’re like most eCommerce merchants, you probably aren’t well versed on the ways that website speed impacts everything from SEO rankings […]

How To Find The Best Ecommerce SEO Agency For Your Business

Best eCommerce SEO Agency Traffic is at the heart of every successful e-commerce business. Is your e-commerce website getting enough traffic from SEO? Most online businesses are only getting a fraction of the SEO traffic that they could have. Search Engine Optimization is critical to scaling a successful e-commerce business. With SEO, the people are […]

How Do Google Responsive Search Ads Work?

Responsive Search Ads Google’s responsive search ads (RSAs) represent Google’s newest, biggest, and most adaptive search ad format to date. RSAs are now the largest ads on search engines and the default format for new Google ads. With up to 300 characters of total text, RS As are twice as long as expanded search ads. Traditional […]