Author: Douglas J. Darroch

Douglas J. Darroch is the Managing Director of Renaissance Digital Marketing, where he helps fast-growing businesses become market leaders through SEO, AI search optimization, digital PR, and paid media. With more than a decade of entrepreneurial and marketing leadership experience, he has scaled brands across e-commerce, health, wellness, hospitality, and professional services. Douglas has contributed expert insights to publications including HubSpot, Digital Commerce 360, and Chron Small Business, and frequently writes about SEO, AI search, and business growth on LinkedIn.

Powering Growth with a Full Service Digital Marketing Agency

The digital world reaches far into the modern shopping experience. An estimated 65% of U.S. shoppers will turn to the internet to make their purchases. E-commerce sales also account for over 20% of retail sales around the world. In the B2B world, digital experiences play an equally powerful role. In fact, 90% of B2B buyers […]

Virtual CMO: 15 Reasons Why Your Business Should Hire One

Hiring a Virtual CMO Many businesses need the skills and expertise of a highly qualified chief marketing officer, especially when they are growing quickly. For every start-up or smaller company, there comes a time when the CEOs simply cannot handle everything and need to leverage their efforts by engaging a CMO. According to Salary.com, a […]

How to Choose an eCommerce Agency: The Complete Guide

Hiring an eCommerce Agency: The Key to Effective, Intelligent Growth for Your Ecommerce Business To say that the global ecommerce market is thriving is, at this point, likely a bit of an understatement. According to one recent study, approximately 20.8% of all retail purchases took place online in 2023. That number is expected to grow […]

Why Hire a Pay-Per-Click Consultant?

The Benefits of Hiring a Pay-Per-Click Consultant According to Google, businesses that delve into the world of pay-per-click (PPC) advertising see a return of approximately two dollars for every one spent. Sounds great, right? There is no denying the benefits that come from PPC ads, but not all companies that use them see that amazing […]