The digital world reaches far into the modern shopping experience. An estimated 65% of U.S. shoppers will turn to the internet to make their purchases. E-commerce sales also account for over 20% of retail sales around the world. In the B2B world, digital experiences play an equally powerful role. In fact, 90% of B2B buyers say that online content has a moderate to major impact on their buying decisions.
In other words, the digital presence you create for your business, and your ability to optimize the experience you create for online customers, will have a direct and immediate impact on your ability to bring in new buyers and build your business. Ensuring that your customers come across your organization when they look for information about your industry is critical for growth. When you build your presence well, you can nurture your brand reputation, cultivate trust with your target market, and entice people to engage with your company.
However, the digital world becomes more complicated with each passing year. Search engine optimization, or SEO, becomes more complex as the search engines shift away from old criteria, like keyword saturation, and more towards looking at the authority and trustworthiness of a site. You also have to think about strategies for building relationships, such as social media and email marketing, and how to incorporate paid ads into your processes.
This makes it increasingly difficult for businesses to stay on top of the latest best practices and ensure that their businesses remain prominently placed in front of target customers. Fortunately, working with a full service digital marketing agency can provide you with the perfect solution. An agency like Renaissance Digital Marketing can help you build a strategy that will support your business growth and get you in front of your target customers.
Experience in Digital Marketing
Working with a full service digital marketing agency gets you access to experienced digital marketers. Since they spend their entire day working in the digital marketing sector, they remain completely on top of the cutting-edge strategies of the field. They know the latest trends and best practices.
The speed with which the digital marketing space can change can make it difficult for in-house teams to stay on top of the latest ideas. A team that focuses only on one business might not catch a shift in strategies as quickly as a team that works with a variety of different businesses across a few different business sectors. The multiple sources of data can help these dedicated digital marketing professionals find changes in customer behavior or SERP preferences faster. They then put this insight to work for you, keeping your business on track to stay at the forefront of the industry.
Creating digital marketing strategies also requires a considerable amount of experimentation. Businesses have to identify what their particular customers respond to best when browsing online. When you have a team of experienced, dedicated digital marketers at your fingertips, you do not have to start from scratch with creating these ideas. Your team can use their experiences with other businesses to create a strategy and plan based on your business sector. This can then be fine-tuned based on your customers’ feedback and engagement. This helps you see success in your digital marketing plan faster and more efficiently.
Digital Marketing Tools in Place for Success
Marketing in the digital space works best when you can incorporate a wealth of data and insight into your strategy. You need to know how your customers will respond to your engagement efforts. You want to see what types of content they like best and what types of searches they like to use before they make a purchase. Tracking what customers need and how they engage from the start to the finish of the buyer’s journey helps you create more effective types of content moving forward.
Bringing together all the tools you need to launch your marketing strategy and then collecting the data that comes in can quickly become burdensome. You will likely need a variety of third-party tools, which can become expensive. You also may need training to help you use all the different tools.
Your digital marketing team, however, already comes equipped. They know what platforms and software works best for businesses in your sector and have the materials in place to quickly launch. They have used the optimal tools for your strategy in a variety of situations as well, so they are ready to jump right into your business marketing plan.
With a full-service digital marketing team, you minimize the lag period that can come with acquiring or training on new types of software or platforms. Your team also has used a variety of different tools in the space, so you do not have to concern yourself with experimenting with different options to find the best solution.
Once the data starts rolling in, the marketing team will have ample experience interpreting the information so that they can put it to use for your business. They can help you optimize your strategies and ensure that your digital presence captures the attention of your target audience, so they see your value.
Access to an Expert Team, Without Hiring Several Employees
Digital marketing has so many moving parts and components in a quality campaign that you need dedicated personnel working on your strategy and implementation. This means your decision comes down to whether you should hire an in-house team or work with a full-service digital agency, like Renaissance Digital Marketing. For many businesses, however, working with the full service digital marketing team provides a more cost-efficient solution.
When you work with your digital marketing agency, you get accomplished digital marketers who have already established themselves in their field, without having to pay as much as you would to hire a team of marketing professionals. Your team will consist of qualified professionals with specializations in areas like email marketing, SEO, social media, paid advertising, and all the other components of effective digital marketing. To get this level of experience in-house, you would need multiple new hires. Your external team, however, comes without the overhead that comes with hiring several new full-time employees. This allows you to tap into the full power of digital marketing while keeping your costs reasonable and predictable.
Working with an agency can also help your business scale as you grow. If your business reaches new levels, and you want to build your digital marketing strategy accordingly, you can reach that goal smoothly without having to go through the drawn-out process of hiring additional team members.
Take Your Business to New Heights with a Full Service Digital Marketing Team
Digital marketing has become a cornerstone of building a successful brand and engaging with modern customers. However, the growing complexity of all the moving parts of the digital ecosystem and the continual shifts in best practices and strategies make it difficult for most businesses to keep up. A full service digital marketing agency, who has the expertise, tools, and insight you need, can make it easy for you to tap into the digital capabilities.
Get started today with Renaissance Digital Marketing and see what your business can accomplish with this talented team working to promote your organization.