B2B (business-to-business) companies realize that their ability to grow depends on how well they can maintain a relevant and visible online presence. With a well-thought-out search engine optimization (SEO) strategy, B2B companies can improve the quality of their leads to increase their conversion rates. B2B companies can either hire a digital marketing agency to create a customized SEO campaign or spend time learning the current marketing trends, and keep track of SEO strategy changes as they develop. Since SEO marketing is multi-faceted, many businesses are seeking B2B SEO services from companies like Renaissance Digital Marketing.

How B2B SEO Services Can Improve Lead Generation

When your business ranks well on search engine results pages (SERPs), potential customers tend to view your company as trustworthy, credible, and authoritative. These presumed attributes help a good SEO marketing campaign turn your B2B website into a high-quality, lead-generating machine.

Effective SEO Marketing Campaigns Attract High-Quality Leads

Using relevant phrases and keywords directs targeted visitors to your company’s site. These visitors are likely customers because their search terms correlate with your products or services. For this reason, a good SEO campaign typically results in higher conversion rates and quality leads.

SEO Campaigns for B2B Companies

Capitalizing on SEO for your B2B company’s lead generation requires that we create and implement a comprehensive strategy.

With comprehensive SEO campaigns for B2B companies, we:

• Research and incorporate relevant keywords – We will identify which keywords and phrases your target audience will search for and then strategically incorporate them throughout your site.
• Improve site visibility with on-page optimization – We use your website’s content, headers, and meta tags to ensure you receive prominent placement on SERPs.
• Use content marketing techniques – At Renaissance Digital Marketing, we create informative, high-quality content that incorporates effective keywords and phrases. The goal of marketing content is to address your audience’s pain points.
• Create backlinks – To improve your site’s ranking on SERPs and increase its authority, we create a network of high-quality backlinks.
• Optimize your site with technical SEO – Statistics show the importance of having a well-structured website. Our team ensures that your website is structured well. This aspect of marketing is crucial because a well-structured website is mobile-friendly, has a fast page-loading time, and ranks well on SERPs.
• According to marketing research , the number of B2B buyers using mobile devices is on the rise:
  • 60.01% comes from mobile phones.
  • 37.8% comes from desktops.
  • 2.2% comes from tablets.

SEO Can Complement Email and Social Media Marketing

By incorporating relevant keywords into your email campaigns and optimizing your content for social media sharing, SEO complements these aspects of your marketing. With this integrated approach, we can help nurture leads and convert them into customers.

Determining if Your SEO Marketing Campaign Is Effective

We track and analyze various metrics to determine how successful your SEO marketing campaign is at generating high-quality B2B leads. Metrics we track and analyze include your keyword rankings, organic search traffic, conversion rates, and the number of leads your organic searches generate.

SEO Marketing Techniques vs. Pay per Click (PPC) Advertising

Although PPC advertising is an effective option for lead generation, it can be expensive. SEO is a cost-effective alternative to PPC. With an SEO marketing campaign, we can drive organic traffic to your site and eliminate the need for paid advertising. By investing in SEO, you can achieve long-term results while reducing your company’s dependency on pricey paid advertising.

Today, B2B companies are relying heavily on website traffic for growth. These businesses know that their overall success is linked to their ability to generate high-quality leads and drive organic traffic to their sites. At Renaissance Digital Marketing, we will use effective SEO marketing techniques to ensure your business remains competitive. Our team will help you rank well on SERPs, use technical SEO to make your site visitor-friendly, and provide exceptional content that addresses the pain points of your B2B buyers. To learn more about our B2B SEO services, schedule a meeting today.