Tampa SEO Agency
Renaissance Digital Marketing has leveraged its expertise in search engine optimization (SEO) to assist both established and startup firms in increasing their organic web traffic and revenue.
In dealing with new customers, we’ve learned that even a lot of tech-savvy organizations aren’t necessarily fully familiar with SEO and what it can do for them. In this post, we’ll highlight some of the benefits of SEO and tell you why Renaissance Digital Marketing is specifically qualified to help you in this area.
The Benefit of Hiring a Dedicated SEO Agency
Getting noticed on the internet is difficult. In fact, it’s much more difficult these days than it was in the early years of the web and primitive search engines like AltaVista and Excite. Today, increasing your SEO keyword rankings in a crowded field with constantly updating algorithms calls for a methodical approach that’s tailored to your business’s aims and field of expertise.
To stay ahead of the competition, you need a reliable business partner who can help you achieve your goals. Renaissance Digital Marketing can work with you in this regard. But first, let’s talk a little bit more about what SEO is, how it works, and what it should accomplish.
What Is SEO?
At its most basic level, SEO is used to raise a site’s profile in search engine results pages (SERPs). The basic objective of SEO is to increase a website’s organic (read: free) traffic by making your site more accessible and useful to automated crawlers (also called “spiders” or “bots”) at search engines like Google, Bing, and Yahoo. SEO combines on-page and off-page optimization strategies to boost search engine rankings and attract the right types of visitors.
The first step in SEO is doing in-depth keyword research to uncover the words and phrases people use to find content like yours. These keywords guide the development of content and SEO strategies.
Individual web pages can be optimized for search engines via a process of on-page optimization. Meta tags (for a page’s title and description), header tags, URL structure, and organic keywords are all a part of this process.
In order to rank well in search engines, a page needs to provide content that people want to read. It needs to be useful to readers and keyword-optimized for maximum impact. The credibility and utility of a website can be boosted by regularly adding new information to it.
Optimization of a website’s technical aspects, such as its load time, mobile friendliness, URL structure, and extensible markup language (XML) sitemaps, is what’s called technical SEO. With proper technical SEO, search engines will have no problems indexing and crawling your site’s content.
A good user experience (UX) is also critical for SEO. This entails making your site easy to use, having a layout that adapts to the devices being used to access it, and ensuring pages load quickly.
Credibility and search engine rankings can be improved with the use of quality backlinks from reputable websites.
How Search Engines Index the Web
In order to index websites, search engines use automated programs called crawlers. These crawlers track your every click as they navigate the web and index every website they visit.
When a search engine starts to crawl a website, it collects information about it and adds it to a database called an index. By indexing content, the search engine is able to swiftly provide results that are relevant to a user’s query.
When a user undertakes a search, the search engine uses sophisticated algorithms to rank the results based on many factors, including relevance and authority. On-page SEO, inbound links, and UX are just some of the things that these algorithms consider.
Search engines display results on search engine results pages (SERPs), usually with the most relevant results shown first. Users then use these links to get directly to the required resources.
Optimizations are made constantly; SEO is a continuous process. In order to maintain or increase a site’s search exposure, its owners and SEO managers must constantly analyze rankings, traffic, and user behavior.
Effectively, SEO becomes the process of adjusting your website so its content and infrastructure better meet the needs of search engines and are thus ranked higher by them. The key to long-term success online is keeping up with the constantly changing landscape of search engine algorithms and altering SEO techniques appropriately.
What Should an SEO Campaign Accomplish?
First, any credible SEO campaign should build consumer recognition and loyalty for your company, brands, products, and/or services with higher keyword rankings in organic search. Increasing website traffic and creating high-quality content that your target audience is actively seeking (and viewing) will attract more potential customers to your business.
Technical SEO improvements that you make should also enhance your customers’ overall UX. From a big-picture perspective, optimizing your digital marketing can help you save money in terms of customer acquisition costs. For these reasons and more, you should strive through your online efforts to make your business the highest-ranked choice for your target audience.
What Does Renaissance Digital Marketing Offer in Terms of SEO Services?
As the leading Tampa SEO agency, Renaissance Digital Marketing offers three core services:
• Local SEO
Does Google include your business in its “Local Map Pack”? These are the top three local listings that show up on Google’s SERPs for your business category. When someone searches for your selected keyword phrases, your company will appear in the Local Map Pack if you’ve optimized your site for those keywords. If you’ve done this, a substantial uptick in internet traffic and brick-and-mortar foot traffic can be the result.
When it comes to Google, the first requirement for any business is proof of legitimacy. To ensure that the name, address, and phone number (NAP) associated with your website are correct, Google checks over 70 significant third-party websites. If your name, address, and phone number are consistent across all of these sites, your NAP Score will be higher.
Your company’s visibility in Google Maps, located just underneath the organic search results, increases as your NAP score rises. We help your firm appear in the Local Map Pack by verifying that its information is up-to-date and conforms to Google’s standards for local SEO.
Having your website appear in search results below the Local Map Pack can help you better compete within your local area. Increased exposure in Google SERPs can be effected by scoring a position in the Local Map Pack.
• National SEO
The goal of National SEO is to get high search engine rankings for non-geographic keyword phrases that have a national intent. A national company typically sells its products throughout a large geographic area, often including numerous states (although this doesn’t imply covering the whole country).
Your prospective clients often want a product or service that they’re willing to purchase, even if it’s not available in their immediate location. In these cases, your company’s physical location is likely of little consequence; businesses throughout the country are vying for the same pool of prospects who enter search terms like “management consulting,” “merchant banking,” or “sports car,” among others.
Because of how competitive the market is for nationally focused keyword phrases, many companies find it difficult to get a high national search engine ranking without the assistance of an SEO consulting firm.
To resolve this challenge, we can clarify the goals of your business and determine what qualifies as a successful outcome. The next thing we can do is perform keyword research to see what terms are being searched for most often on Google and how relevant they are to your business.
We take a dual approach to pursuing keyword relevance in our keyword strategy. To help you compete for the most popular search queries, we begin by targeting the two- and three-word phrases sometimes referred to as “short-tail” keywords. We also target “long-tail” keywords, which are phrases of four or five words that have a strong focus on purpose. We’ve found that this is the best strategy for a nationwide SEO campaign.
Ranking well in search results, particularly for new websites, takes time, especially with national SEO cases where competition is much higher. National keyword phrases do tend to bring in a lot of visitors, and if your site’s ranking improves over time, your traffic will grow dramatically.
• Ecommerce SEO
Are you looking to increase sales by attracting more potential customers to your products, services, and brands? There’s one critical factor that the top 5% of ecommerce firms have in common: they have robust, effective ecommerce strategies thanks to their substantial investments in SEO. They’ve made ecommerce SEO a top priority, with organic traffic making up the bulk of their site visits.
When compared to paid advertising, the cost per conversion (another word for sale) for organic website traffic is far lower. The remaining 95% of firms, both successful and failed, are buried on the second page of search engine results or even further down. To outsell the competition and increase conversions and revenue, you need your site to occupy a high position on the first page of search engine results.
Using hundreds of unique category-defining websites and landing pages, online merchants can effectively target thousands of unique search phrases. Renaissance Digital Marketing can assist you in making the most of this tremendous opportunity by optimizing your product and category pages, so you’re seen as a leading firm in your industry.
Ecommerce stands apart from other sales outlets because of its varied keyword targeting options. Two or three keyword phrases can be attached to each and every product. It’s estimated that for every 2,000 products, there are 4,000-6,000 unique keyword phrases. We can have more of an impact with ecommerce websites than any other outlet because of the abundance of content and keyword targeting options that are available.
In Conclusion
To summarize, a reputable SEO consulting firm should be able to improve your business’s local SEO, national SEO, and ecommerce SEO to ensure maximum visibility for your brands, products, and services. As Tampa’s foremost SEO specialist, Renaissance Digital Marketing is well-equipped to handle all these needs and more.
While other companies may offer bits and pieces of what Renaissance supplies in the way of SEO, we also provide holistic solutions that tie SEO into the larger digital marketing picture, where it can work powerfully in conjunction with search engine marketing (SEM), social media, email marketing, digital PR, conversion rate optimization (CRO), web design, Walmart-specific advertising, and fractional chief marketing officer (CMO) services to produce combined results that are greater than the sum of their parts.
If you’ve been thinking about how you can gain the most value out of your internet presence, it’s worth looking at what Renaissance Digital Marketing can do for your business today. Get in touch with us at (813) 682-1904 or email info@renaissancedm.com.
