Marketing is a big part of running a dentist’s office, and search engine optimization has become an essential tool for dentists serving local markets. With so many avenues for local advertising, it’s natural to ask which is the most effective and economical. At Renaissance Digital Marketing, we take the guesswork out of dental SEO so that you can count on getting new clientele from organic search traffic.
While every marketing strategy should include multiple advertising methods, the main focus of any campaign should be SEO. This rule applies especially to local businesses looking to spread word about their services in local communities.
With effective SEO, you can get your name in front of every person searching for dentist services in your area. With so much organic exposure, it will only be a short time before a steady number of those clicks turns into a reliable income stream.
How Dental SEO Can Help Your Business
While you may be able to make ends meet without advertising, your dental practice can become much more profitable with a fine-tuned SEO strategy.
After an initial period of establishing your website as a local authority, you’ll begin to see increased traffic from a highly targeted audience. With an influx of primed visitors landing on your SEO pages, you’ll easily be able to convert many of them to paying clients.
Word of mouth is the most valuable form of advertising there is, but it can take years to build a reputation based on word of mouth alone. Internet marketing speeds up the process by efficiently targeting search engine users looking for specific products or services.
One way to take advantage of this organic traffic is to show customer reviews, testimonials and comments on your website to encourage word-of-mouth advertising. With smart advertising strategies and regular updates to your website, you can expect to see a sustained increase in traffic.
Why SEO Is Important for Dentists
Without a strong SEO strategy, you’ll have to spend money every month on advertising. While ads can be very effective at bringing new clients to your practice, the cumulative effect is weaker than with organic search traffic.
The Importance of Ranking Well in Search Engine Results Pages
The number of search engine users who click through to the second page of results is around 25%. Therefore, it’s highly likely that many of your potential clients will miss your site if it doesn’t appear on the first page. That’s why advertising for local searches is relatively expensive.
Is SEO a Cost-Effective Marketing Tool for Dentists?
For less profitable search terms, there may be only one ad displayed before the top organic results. However, profitable niches can be crowded with up to six paid ads appearing above the first organic results.
Naturally, organic search results convey more authority and trustworthiness than paid ads, so most users will scroll down to the first organic results. The benefit of putting in the time and effort to rank highly in organic search results is that your site will outlast the competing ads, which are always temporary.
Taking Advantage of Mobile SEO
With most web users accessing the internet via mobile devices, search engines are tailoring their platforms for the mobile experience. Going forward, websites with poor mobile compatibility will rank below their competitors with more responsive UX design.
A good mobile SEO strategy can increase your targeted outreach and make your overall marketing efforts more effective. You’ll get a better return on your investment than with traditional SEO alone, and you could also get more specific information about your clients, such as location and contact data.
Compared with other forms of advertising, website SEO is one of the most cost-effective marketing strategies you can adopt. Keyword research enables you to fine-tune your outreach to target the most likely paying customers actively searching for information in your niche.
Virtually all of your effort to raise your ranking will pay off in the long run as search engines begin to promote your website as a trustworthy authority, giving you highly valuable brand exposure for free.
How Long Will It Take to Increase Revenue?
Your revenue will increase with the first paying customer who finds you through organic search results. It can be exciting to acquire your first paying customer from free organic search traffic, and it will give you the chance to promote your business by word of mouth.
After one to two years of effort, your SEO strategy will begin to produce lasting results. New customers will be able to find your business through many avenues, including organic search results, mobile internet and social media. With additional revenue coming from so many new sources, you’ll have to decide how much money to budget for future advertising and SEO.
Speeding Up the Process
At Renaissance Digital Marketing, we specialize in helping businesses rise to the top of organic search results in a wide range of industries. Dental SEO is a major component of marketing for any dentist’s office, and our expertise is just what you need to stay competitive in this ever-changing market.
When you hire us to handle your website SEO, you won’t have to learn the hard way how to get noticed. We’ll simply use our extensive training, knowledge and experience in this industry to carve out a long-term place for your website at the top of internet search results. Avoid the common mistakes that frustrate most beginners. Let us handle your SEO while you focus on providing great dental care for your patients.