Author: Douglas J. Darroch

Douglas J. Darroch is the Managing Director of Renaissance Digital Marketing, where he helps fast-growing businesses become market leaders through SEO, AI search optimization, digital PR, and paid media. With more than a decade of entrepreneurial and marketing leadership experience, he has scaled brands across e-commerce, health, wellness, hospitality, and professional services. Douglas has contributed expert insights to publications including HubSpot, Digital Commerce 360, and Chron Small Business, and frequently writes about SEO, AI search, and business growth on LinkedIn.

The ROI of Healthcare Digital Marketing: What the Data Shows

Understanding the ROI of Healthcare Digital Marketing ROI in healthcare marketing follows a simple formula: (Revenue – Marketing Cost) / Marketing Cost. A 300% ROI means you generated $3 in revenue for every $1 spent on marketing. But ROI differs from other metrics you might track. Engagement rates and brand awareness matter, but they don’t […]

Maximize Your Hotel’s Online Visibility with a Hotel SEO Agency

Nearly two-thirds of total hotel chain revenue is booked online, yet most hotels struggle to capture direct bookings. Are you losing profitable reservations to OTAs that charge hefty commissions? Last year, the global hospitality market grew to approximately $4.9 trillion, driven by increased leisure travel and rising international tourism. To get in front of this […]

Rev Up Your Rankings: How an Automotive SEO Company Can Drive Sales

Your site languishes on page three while competitors own searches like ‘Honda dealership near me’—and you miss out on the 57% of search-ad callers who immediately book appointments. Each day off page one is another sale driven into a rival’s showroom. Car dealerships near me receives 160,000 monthly searches worldwide, yet most businesses capture only […]

What Is a Marketing Consultant? Role, Services, and Value

Your marketing budget is $50,000 this quarter. You’ve spent it all on digital ads, social media campaigns, and content creation. But your sales haven’t budged. Sound familiar? You’re not alone. Studies show that 60% of marketing budgets get wasted on ineffective strategies. This is where a marketing consultant steps in to turn your marketing spend […]