Author: Douglas J. Darroch

Douglas J. Darroch is the Managing Director of Renaissance Digital Marketing, where he helps fast-growing businesses become market leaders through SEO, AI search optimization, digital PR, and paid media. With more than a decade of entrepreneurial and marketing leadership experience, he has scaled brands across e-commerce, health, wellness, hospitality, and professional services. Douglas has contributed expert insights to publications including HubSpot, Digital Commerce 360, and Chron Small Business, and frequently writes about SEO, AI search, and business growth on LinkedIn.

How AI Driven Local SEO Can Transform Your Business

Smart businesses know that for every dollar spent on SEO, businesses earn an average of over $22. Local SEO packages now leverage artificial intelligence to analyze consumer behavior, predict search trends, and automate optimization processes that once required countless hours of manual work. With consumers increasingly turning to search engines to find nearby services, your […]

Medical SEO Services: Attract New Patients to Your Practice

Healthcare providers face a massive opportunity gap in digital patient acquisition. Google processes over 1 billion health-related queries daily, yet 72% of patients are ready to book online but only 10% currently do so, underscoring the urgent need for optimized medical SEO services. This disconnect represents millions of potential patients searching for healthcare solutions but […]

The ROI of Healthcare Digital Marketing: What the Data Shows

Understanding the ROI of Healthcare Digital Marketing ROI in healthcare marketing follows a simple formula: (Revenue – Marketing Cost) / Marketing Cost. A 300% ROI means you generated $3 in revenue for every $1 spent on marketing. But ROI differs from other metrics you might track. Engagement rates and brand awareness matter, but they don’t […]

Maximize Your Hotel’s Online Visibility with a Hotel SEO Agency

Nearly two-thirds of total hotel chain revenue is booked online, yet most hotels struggle to capture direct bookings. Are you losing profitable reservations to OTAs that charge hefty commissions? Last year, the global hospitality market grew to approximately $4.9 trillion, driven by increased leisure travel and rising international tourism. To get in front of this […]