Author: Douglas J. Darroch

Douglas J. Darroch is the Managing Director of Renaissance Digital Marketing, where he helps fast-growing businesses become market leaders through SEO, AI search optimization, digital PR, and paid media. With more than a decade of entrepreneurial and marketing leadership experience, he has scaled brands across e-commerce, health, wellness, hospitality, and professional services. Douglas has contributed expert insights to publications including HubSpot, Digital Commerce 360, and Chron Small Business, and frequently writes about SEO, AI search, and business growth on LinkedIn.

How to Choose an eCommerce Agency: The Complete Guide

Hiring an eCommerce Agency: The Key to Effective, Intelligent Growth for Your Ecommerce Business To say that the global ecommerce market is thriving is, at this point, likely a bit of an understatement. According to one recent study, approximately 20.8% of all retail purchases took place online in 2023. That number is expected to grow […]

Why Hire a Pay-Per-Click Consultant?

The Benefits of Hiring a Pay-Per-Click Consultant According to Google, businesses that delve into the world of pay-per-click (PPC) advertising see a return of approximately two dollars for every one spent. Sounds great, right? There is no denying the benefits that come from PPC ads, but not all companies that use them see that amazing […]

Enjoy the Benefits of a Fractional CMO without Paying a Full-Time Salary

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How A Fractional CMO Can Improve Your Business Your business has grown to the point where you are considering hiring a chief marketing officer (CMO) to take over some or all marketing responsibilities. Realizing that your company has reached this point is exciting; however, it may also cause you a considerable amount of stress. This […]

How To Create A Strategic Medical Spa Marketing Campaign

Medical Spa Marketing Although the medical spa industry continues to enjoy robust year-over-year growth, businesses appear to be leaving money on the table. Revenue reportedly grew from $1,722,551 in 2021 to $1,982,896 last year. However, a deep dive into client demographics demonstrates a need for broader medical spa marketing efforts. More than half of female […]