Author: Douglas J. Darroch

Douglas J. Darroch is the Managing Director of Renaissance Digital Marketing, where he helps fast-growing businesses become market leaders through SEO, AI search optimization, digital PR, and paid media. With more than a decade of entrepreneurial and marketing leadership experience, he has scaled brands across e-commerce, health, wellness, hospitality, and professional services. Douglas has contributed expert insights to publications including HubSpot, Digital Commerce 360, and Chron Small Business, and frequently writes about SEO, AI search, and business growth on LinkedIn.

7 Reasons You Need a Google Ads Management Service

It’s no secret that Google Ads are one of the most effective ways to put your business in front of the right audience. According to a recent survey, two out of three people have clicked on a Google Ad. But, getting your ad in front of the right prospects, managing your spending, and getting a […]

How B2B SEO Services Can Improve the Quality of Your Leads

B2B (business-to-business) companies realize that their ability to grow depends on how well they can maintain a relevant and visible online presence. With a well-thought-out search engine optimization (SEO) strategy, B2B companies can improve the quality of their leads to increase their conversion rates. B2B companies can either hire a digital marketing agency to create […]

Powering Growth with a Full Service Digital Marketing Agency

The digital world reaches far into the modern shopping experience. An estimated 65% of U.S. shoppers will turn to the internet to make their purchases. E-commerce sales also account for over 20% of retail sales around the world. In the B2B world, digital experiences play an equally powerful role. In fact, 90% of B2B buyers […]

Virtual CMO: 15 Reasons Why Your Business Should Hire One

Hiring a Virtual CMO Many businesses need the skills and expertise of a highly qualified chief marketing officer, especially when they are growing quickly. For every start-up or smaller company, there comes a time when the CEOs simply cannot handle everything and need to leverage their efforts by engaging a CMO. According to Salary.com, a […]