When people Google dentists in your local area, does your dental practice show up at the top of the search results? When prospective patients arrive at your website, are they convinced to sign up for an appointment?
To outrank competitors and attract and keep a greater number of patients, you need high-quality digital marketing for dentists. We can provide you with customized marketing packages tailored to the specific needs of your practice.
The Benefits of Customized Digital Marketing for Dentists
Powerful Search Engine Optimization
Effective SEO strategies will push your dental website to the top of search engine results. We follow the updates Google makes to its algorithm, and we can optimize your website in a number of ways, including:
- Faster page loading.
- A mobile-friendly design.
- The expert use of highly relevant and well-researched keywords.
- A site structure rich with information for search engine crawlers.
- High-quality text, photos, and videos.
- Strong site security, especially for keeping patients’ personal information safe.
For dental practices, it’s especially important to perform well on local searches. Local SEO increases the chances that you’ll reach high search rankings when people look for a dentist in or near your city or general region. Strategies include sharing content with well-selected geographic keywords and optimizing your listing on Google My Business.
Higher Customer Conversion Rates
Once people find you online, you need to persuade them to become patients. We can increase customer conversion in a number of effective ways, including:
Content Marketing
The content that you share on your website or on other platforms, can help position you as a trustworthy authority in dentistry. Whether you’re discussing new dental technologies or symptoms that can’t be ignored, people searching for dental information and services will see you as the answer to their problems.
Email can be one of the most effective ways to reach and retain patients, keeping them loyal to your practice. With our help, the content and timing of your emails will be optimized for customer conversion and retention.
We’ll help you determine which platforms to focus on, how to time your posts, and how to tailor content to each one. The result will be a significantly greater amount of engagement and customer conversion.
Stronger Reputation
Customer reviews and testimonials are a key part of your online presence and your digital marketing efforts. From soliciting new positive reviews to displaying them in a memorable way on your site, we can help you continue enhancing your reputation as an outstanding dental practice.
Our Customized Marketing Packages
The marketing strategies that will work best for you depend on multiple factors, including your patient demographics, the size of your marketing budget, and what your online presence currently looks like.
Along with focusing on marketing strategies that are most likely to yield a strong return on investment, we continually analyze the results of different strategies. These real-time analytics help us determine if a strategy is working well for your dental practice; if not, we make the necessary adjustments or adopt a new approach. You won’t be wasting money on efforts that aren’t working.
Don’t hesitate to reach out to us for customized digital marketing that will help your dental practice thrive.